diff --git a/README.md b/README.md
index edf45c6..615dd22 100644
--- a/README.md
+++ b/README.md
@@ -9,6 +9,25 @@ been extremely successful. This project aims to apply the same technique for
bootable host systems - using standard OCI/Docker containers as a transport and
delivery format for base operating system updates.
+## Building
+
+First, the expectation is that most users will want to build *layered* images
+on top of the official base images. See the documentation[5] for more info.
+
+Building the images in this repo can be done with `podman build` as with any
+other application image (note that building with `docker` is not currently
+supported). You need to enable some privileges for technical reasons.
+
+```
+podman build --security-opt=label=disable --cap-add=all --device /dev/fuse \
+ -t localhost/fedora-bootc:40 -f Containerfile.fedora-40
+```
+
+See `Containerfile.fedora-40` for more details.
+
+You are of course also free to fork, customize, and build base images yourself.
+See this page[6] of the documentation for more information.
+
## More information
Documentation:
@@ -24,3 +43,5 @@ Documentation: