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The standard convention is that the output of --help should go to standard output (so that it can be piped to a pager and searched.) See, e.g., the GNU coding standards. https://bugzilla.gnome.org/show_bug.cgi?id=737194
OSTree is a tool for managing bootable, immutable, versioned filesystem trees. While it takes over some of the roles of tradtional "package managers" like dpkg and rpm, it is not a package system; nor is it a tool for managing full disk images. Instead, it sits between those levels, offering a blend of the advantages (and disadvantages) of both.
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